1/9/2024 0 Comments Photo supreme markupWhy You Cannot Be Like SupremeĪsk a streetwear fan or someone who’s starting a streetwear company who their favorite brands are and you’ll undoubtedly hear Supreme. But the second market didn’t always exist in the way it does today. Once fans and hustlers recognized an opportunity to make “easy” money, the second market blew up. I much prefer if someone buys something from us that they plan on wearing it & not selling .īut Supreme knows that as long as they don’t increase their supply, they will be splitting profits with their customers. Basically I don’t like people getting jacked for a T-shirt. I don’t like it very much simply because we try our best to make our clothing affordable for young people, after all Supreme is a skate brand & when I do see our things on ebay the prices are normally at least double what they should be. When Founder of Supreme, James Jebbia, was asked about the second market, he said, While Supreme could increase their supply, they have chosen not to, which has fueled the second-market of re-sellers - people who buy products just to re-sell them for a profit. The demand for Supreme is so high and the supply is so low that a second market has been created, naturally. Limited edition only matters when demand outweighs supply. This is the true definition of limited edition. That means if you missed out on a new release, you’re not going to be able to walk into Supreme next month and expect it to be sitting on the shelf. While other brands re-stock products if they sell well, Supreme never re-stocks anything. ![]() However, the supply never increases to meet the demand. As demand for Supreme increases, the supply becomes more valuable. Their business model is defined by simple economics, in which demand outweighs supply - significantly. Since they’ve avoided becoming a sell out, their products always sell out. Unlike the Nike’s and Ralph Lauren’s of the world, Supreme has never gone commercial and has never been sold in a big box retailer. Never Being a Sell Out = Always Selling Out of Products So what makes thousands of people que for hours on end for a hat and a t-shirt? Apart from their iconic branding, the hype around Supreme is rooted in their business model. And unlike iPhone lines, which are mostly filled with techies who aren’t looking to start fights, Supreme lines are restless and pretty much the opposite. Just like people camped out for new iPhone releases with sleeping bags and fold-up chairs, people camp out for new Supreme collections every Thursday - multiple times every year. ![]() ![]() They’ve collaborated with brands and artists like Nike, The North Face, Stone Island, Playboy and most recently Comme des Garçons. Year after year, Supreme is voted as one of the best streetwear brands of the year by publications like GQ and Complex. What started as a skate brand, has now become the leader of streetwear, selling everything from hats and shirts to beach balls and lighters. Supreme is the incredibly-well kept secret on everyone's lips at the moment. Who is Supreme and Why Don’t I Know About Them? Or at least their definition of “growth” is significantly different than what you’d expect from a normal apparel company. Unlike other companies who want to grow as large as possible, that’s not the goal of Supreme. No offense, but if you don’t know about Supreme, maybe it’s because you’re not supposed to. And that’s okay, because if you haven’t heard of them, then you’re probably not meant to. 2017 marked the 24th Anniversary of Supreme - the most powerful fashion/retail brand you may have never heard of.
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